THE IDEA [high-level]
The gallery art space is ripe for disruption. Virtual reality and the decreasing cost of VR headsets provide for a new way to view and buy artwork from the internet. Physical galleries require a physical space. That means rent, electrical lighting, heating, cooling, and a staff presence. VR viewing of art does not suffer from these additional costs. With "Social VR" multiple individuals can view art from anywhere in the world while sitting on their sofa. It's also more ecologically sustainable.
Over 3 million units of the Oculus Quest 2 VR headset are expected to sell in the next year. That number of VR headsets can only increase over time in the 2020's. Growing gaming trends among young professionals will also contribute to purchases of digital art online.
Physical art can be shipped from the artist directly to buyers or through fulfillment services. NFTs play into this as financial incentives for both artists as well as collectors. Subscription revenue for hosting art and other services provide for business monetization.